Velca is already the Spanish brand of electric mopeds with more registrations.
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Emilio Froján is co -founder and CEO of Velca, a Spanish brand of electric motorcycles, with removable battery, which can be loaded in any domestic plug. Emilio Froján is co -founder and CEO of Velca, a Spanish brand of electric motorcycles, with removable battery, which can be loaded in any domestic plug.
The Spanish electric motorcycle market is growing rapidly. The climate summit, environmental policies and traffic restrictions in the main urban areas, press companies and individuals to be more aware of the need to adapt to more sustainable mobility. Despite the economic and health crisis in which we are still immersed, there is a Spanish business niche for electric motorcycles, to the grow more than 30% in 2020. In fact, these vehicles already represent more than 8% of all motorcycle enrollments and In the last six years, the electric motorcycle market It has grown more than 800%.
In the words of Emilio Froján, Velca CEO: "People are moving less, but it is clear that progressive traffic restrictions (fossil fuels) in the urban field will facilitate the sale of sustainable vehicles," he explains. Today Velca is the leading Spanish brand in number of enrollments of electrical cyclomotor per sixth consecutive month.
When Velca, the Spanish brand of motorcycles and electric mopeds closed, at the end of 2020, its first round of investment through Crowdcube (in less than four hours, they got € 750,000), their team did not imagine that, just a year later, they would have a direct pass to represent Spain in the semifinal of the Startup World Cup, organized by Pegasus Tech Ventures.
The founders of Velca, from the left, David Cepeda (Head of Vehicles Operations), Emilio Froján (CEO), Sergio Soler (Head of Product), José Manuel Campillo (CMO), Marta Rosell (Head of Sales), and César Flores (Head of Supply Chain) photographed by Laura Flores.
The competition will take place in San Francisco (USA), next November, with The opportunity to earn 1 million dollars. Emilio Froján, a neighbor of Caldas de Reis (Galicia), already had experience as the protagonist of the Patrio Mobility Ecosystem, was director of Operations of VOI, one of the startups of micro mobility leaders in Europe. In February last year they decided to create a more appropriate mobility solution for the Spanish market. "We have the vision of reducing pollution in our cities to zero, we want healthy environments in every way," he emphasizes.
To achieve its expansion throughout Europe, Velca has just closed a new investment round of € 2.1m. "We have recently opened in Portugal and we will be very soon in France and Switzerland."
The person in charge of the company, which now adds twenty -five people to the team, believes that Madrid is the European capital of electric mobility. "Our climate encourages, especially in the Mediterranean coast, to create fans of this type of vehicles," he says, and he hopes that industry can be generated around electric vehicles during this new decade.
One of the main mobility startups in Europe
Since they opened their first physical store in the capital, they have activated twenty sales centers around the country, with the integration of 200 after -sales centers located in all regions, which translate into more than 400 two -wheeled vehicles, sold. Velca is also the first vehicle company to integrate and accept cryptocurrencies as a payment method in Europe
On the other hand, today, they are one of the startups European electric vehicles with more followers in social networks, whose strategy has been marked by the adhesion of opinion leaders and different influential profiles of the business and entertainment landscape. "Us We have built the brand around our community and we understand that the marketing Start, above all, listening. From the first day, we did attention to the feedback of our customers to continue developing our product, ”confesses Froján.
Last June, Velca became Galicia's best startup, award granted by Lacon Network and last month Velca was chosen better Startup of the world In the Startup Ole International Congress among more than 250 finalists held in Salamanca, which was attended by more than 250 emerging companies from thirty different countries. Velca Pitch was chosen in the mobility vertical, giving them a pass to the grand final against the winners of other vertical thirteen.
Production in Spain
Motorcycle vehicle manufacturers have never joined enough compared to others lobbies industrial that took any occasion to be in ministerial buildings. The reduction of motorcycle sales and the economic crisis made it not attractive to create motorcycles in Spain.
One of the novelties that Velca presented in 2021, has been the birth of her Section S, Early assembled in Spain and composed of 70% of Spanish materials. This has also made them the first electric motorcycle producing company in Madrid. «In addition, our velcas are already connected on the street through our Location and connectivity system driven by Komobi«.
Emilio is proud to add relevant collaborations with companies such as Galicia Estrella 0.0 either Michelin and having recently received the National Marketing Award in the category of startups. Velca was also the first vehicle company in Europe to run sales with cryptocurrencies.
Font:
Molina, E. (2021, October 4). Emilio Froján: «Velca is already the Spanish brand of electric cyclomotor with more enrollments». Forbes Spain. https://forbes.es/empresas/117058/emilio-frojan-velca-es-ya-la-marca-espanola-de-ciclomotores-electricos-con-mas-matriculations/